Business Leaders: How to maintain relevance and survive in a competitive environment.
Jul 12, 2017 12:00 PM AEST
Are these your challenges?
Keeping and maintaining membership when there is so much competition for membership dollars.
Making events, professional development, and membership services relevant and new for members, year after year.
Growing expectations with limited staff and resources.
Engage and satisfy members in a meaningful way.
Changing government policy.
Volatile funding methods.
A concerned and demanding Board.
Staying on top of industry innovation, changes, and challenges.
Honing business acumen to ensure an enduring business model.
Advocacy in a crowded and fast-paced political environment.
Staying sane and resilient without burning out under pressure.
Pressure of a high profile role where failure is highly visible and your professional reputation is always on the line.
Finding it's lonely at the top - who do you turn to for advice and a sounding board?
Association executives know industry disruption can happen; none think it will happen to them. Staying on top of trends is one thing; knowing how to make sense of what is going on, and taking preventative action is the key to being proactive and not reactive. This will position as you as not only being relevant, but pivotal to your members and industry sector’s future.
This strategic thinking happens with all the business as usual pressures: ensuring a robust business model, satisfied stakeholders, happy staff, and effective advocacy.
What's really going on?
Many association executives are stuck in survival or transactional leadership, where the focus is on either interventions to keep the doors open, or strategy to service immediate stakeholder needs. To move towards development or transformation, executives need to avoid key mistakes and implement a few key leadership thinking strategies.