E110 - How to be persuasive: an influencer's guide on what not to do

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How do you convince someone to change their perspective? If you want to move hearts and minds for a cause that is deeply meaningful to you, how do you do that? Sometimes the most passionate advocates end up doing more harm than good.

  • Don't be fooled: passion is the worst form of persuasion

  • Pressure does nothing for changing opinions. All it does is push people farther in to their own perspective.

  • Curiosity and compassionate inquiry leads to persuasion.

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SHOWNOTES:

Active conflicts around the world

Books on influence and persuasion:

Robert Cialdini: Influence - the psychology of persuasion

Influence.JPG

Six Principles of Influence

Robert Cialdinin on the 6 Principles of Influence

Aussie Farms map - being used to pressure perspective

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