E110 - How to be persuasive: an influencer's guide on what not to do
How do you convince someone to change their perspective? If you want to move hearts and minds for a cause that is deeply meaningful to you, how do you do that? Sometimes the most passionate advocates end up doing more harm than good.
Don't be fooled: passion is the worst form of persuasion
Pressure does nothing for changing opinions. All it does is push people farther in to their own perspective.
Curiosity and compassionate inquiry leads to persuasion.
Books on influence and persuasion:
Robert Cialdini: Influence - the psychology of persuasion
Robert Cialdinin on the 6 Principles of Influence
Aussie Farms map - being used to pressure perspective
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